The Future Of Social Networks: An Update On Where We Are Today —
Social networks will be like air, your friends will be where ever you need and want them to be. How close is this to a reality? And what can marketers do to prepare for this new open, ubiquitous social networking?
Charlene Li is the founder of Altimeter Group, a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies. Altimeter Group has four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Practice. She is also the co-author of the business bestseller, “Groundswell: Winning In A World Transformed By Social Technologies”, published by Harvard Business Press in May 2008.
Charlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, USAToday, Reuters, and The Associated Press. She is a much-sought after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo, SXSW, and adTech.
Most recently, Charlene was a Vice President and Principal Analyst at Forrester Research. She joined Forrester in 1999, after spending five years in online and newspaper publishing with the San Jose Mercury News and Community Newspaper Company. She was also a consultant with Monitor Group in Boston and Amsterdam.
She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.
Official Website: http://sfama.org/?p=731
Added by technacea on December 14, 2009