The Future of Marketing is Personal Future of Marketing II: Technology Driven Personalization March 29, 2011

BOSTON — The future of marketing is personal. With consumers driving the force behind the evolution and rise of customized content, CMOs must adapt or perish.

With an arsenal of tools at their disposal, from traditional media to social media to mobile applications, marketers are charged with using this developing technology to increase sales and build brand awareness like never before. Personalization technology is so effective, some corporations attribute personalized marketing to their ability to stay profitable even during the recession.

The Future of Marketing, a free, one-hour, virtual micro-conference, will bring 60 leading minds from an array of backgrounds together to discuss how marketing personalization technology can create more authentic relationships with customers. Each speaker will present a one-minute perspective on how personalization represents one of the most significant transformations in the history of business and communications and the opportunities and challenges it poses to marketers and consumers alike. Topics covered will include the history of, the ethical and social implications of, and the future of personalization and industry accountability.

In 60 minutes, 60 marketing gurus will share 60-second insights about the future of marketing and how personalization is changing the marketing industry at a lightening pace. The Future of Marketing II: Technology Driven Personalization will offer diverse opinions, strategies, tactics and case studies, leaving audience members with a clear vision of how to best plan for—and capitalize on—the coming explosion of personalized marketing.

The Future of Marketing II: Technology Driven Personalization will be held at 1 p.m. Tuesday, March 29. To register for the free one-hour virtual micro-conference, visit
http://futureofmarketing.com/in-the-future-all-marketing-is-personal/

Official Website: http://futureofmarketing.com/in-the-future-all-marketing-is-personal/