2450 N. First Street
San Jose, California 95131

Local media and its audience are not the same as they were ten years ago. According to Jay Rosen, citizen journalists are "the people formerly known as the audience," who "were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another— and who today are not in a situation like that at all. The people formerly known as the audience are simply the public made realer, less fictional, more able, less predictable."

Join us for a conversation about how traditional media can work with new media to serve the people formerly known as the audience. Can new media make traditional content more relevant to the consumer? Can they be engaged on a deeper level? Is traditional media ready for the many to many conversation?

* Different sources: professional journalists/citizen journalists
* Different media: broadcast/online streaming video, radio/podcast, print/blog
* Different relationship: from one to many to many to many
* What's the role of place blogging networks like metroblogging ( http://www.metroblogging.com/)?
* What else can aid hyperlocal news?

The event is free to attend, but you must preregister here - http://www.eventbrite.com/event/52007556 (on Eventbrite) to get into the building.

This event is tied to the inaugural launch of Social Media Club, Silicon Valley, who will continue to meet on a monthly basis and delve into a diverse group of topics. If you would like to keep up to date on all events around the SMC SV group, please join our mailing list at http://lists.socialmediaclubmail.com/mailman/listinfo/smc-sv.

Official Website: http://www.socialmediaclub.com

Added by kristiewells on March 17, 2007



Ok everyone - looks like we have about 60 people officially registered, but I am going to reach out and see if there are any cancellations. This is going to be a great World Cafe discussion, with people from NBC11 (who are hosting and providing serious food) as well as newspaper editors, a couple of radio folks and a few of our social media brethren. Even have a few folks from big tech coming... should be really informative and informing...


Is anyone driving down from San Francisco?


Steve, we are - but driving down around 3:45pm. I will email you directly with my contact info in case you wish to hop in the car.