Training type: Local Online Marketing
Instructor: Mary Bowling
Locally-focused businesses face unique challenges in online marketing because they have a defined geographic market area. Too often, the time and money they spend promoting their goods and services on the web are wasted on website visitors who have little or no chance of ever becoming their customers.
In this training, you will learn how to concentrate resources to target the most qualified traffic possible - that is, potential buyers who will visit your website, call you on the phone and come into your store.
Added by SES on March 18, 2009