The Death of Cookies... What's Next? @ Internet Week NY June 8, 2011

The “cookie,” a simple ID tag that most Internet users unknowingly carry with them when browsing the Web, has been on the verge of extinction for nearly a decade. Users delete them. Browsers block them. Today, they are under siege from all angles.

But if the cookie crumbles, what effect will it have on consumers and companies on the Web?

This panel brings together industry movers and shakers who have ventured into the data-driven marketing arms race and can enlighten us on what’s next.

What does a world without cookies really look like?

Panelists:
We’re bringing together some of the best minds on behavioral advertising/consumer data to discuss the “Death of Cookies” concept, including:

Jennifer Valentino-DeVries | Technology Reporter at The Wall Street Journal's technology blog, Digits (moderator)
David Norris | CEO of BlueCava
Colin O'Malley | VP, Business Development and Privacy at Evidon
Willis Duran | Director of Targeting Strategy, Aol Inc.


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Official Website: http://deathofcookies.eventbrite.com/