900 Alta Ave
Mountain View, California 94043

Experience design is no longer a nice-to-have luxury of a few organizations with tons of money and exceptional visionary management. It's become commonplace for organizations that build products and web sites. Experience Design is a centerpiece of boardroom discussions and quickly becoming a key performance indicator for many businesses.

In this event Jared will demonstrate how successful Experience Design:
* Must integrate the needs of the users with the requirements of the business
* Is learned, but not available through introspection
* Must be invisible to succeed
* Is cultural
* Is multi-discplinary
* Thrives best in a "educate and administrate" environment

Jared Spool, Usability Expert & Founding Principal, User Interface Engineering
Jared M. Spool is founder of User Interface Engineering, the largest usability research organization of it's kind in the world. If you've ever seen Jared speak about usability, you know that he's probably the most effective, knowledgeable communicator on the subject today. He's been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the UI10 Conference, is on the faculty of the Tufts University Gordon Institute, and is the author of the book, "Web Usability: A Designer's Guide".

Online registration for members $5 and non-members $15. On-site registration for members $10 and non-members $20.


Official Website: http://www.webguild.org

Added by FullCalendar on May 8, 2006