The CMO Peer to Peer Summit, which will host over 60 Chief Marketing Officers representing both mid-size and Fortune 1000 companies, will feature a series of sessions and workshops designed and led by CMOs for CMOs.
A coterie of the country’s leading Chief Marketing Officers have been assembled to lead workshops at the event, including Michael Ferrara of Coty, Ram Menon of Tibco; Heidi Melin of Polycom; Hope Frank of Vivitar Cameras, Ted Lowen of BASF, Eileen Zicchino of JPMorgan Chase, Jean Foster of British Telecom, Patrick Allen of Bertelsmann, Michael Emerson of Aprimo, Holly Ripley-Boyd of Ness Technologies and many more.
Among topics to be addressed are:
“New Approaches to ROI” featuring case studies, insights, and discussions on setting ROI objectives and measuring success;
“The CMO with Web 2.0,” which will dissect what works and what does not in a new media environment; and
“Influencing Business Wide Change at the CMO position,” a strategic leadership ideation session. The theme of the summit is “ROI, Recession and Relevance.”
“We’ve designed The CMO Club, our local 'CMOs only' dinners, and the ‘CMO Peer to Peer’ Summit to help put CMOs on the offensive and add more value within their respective organizations,” said The CMO Club Founder and former CMO at DoubleClick Pete Krainik. “Chief Marketing Officers are the voice of the customer and define a vision for future organizational growth and vitality within a company, but against a backdrop of tightening budgets and hugely fragmented media many of us have been hamstrung by our own short-term vision. The CMO CLUB Summit is a chance to step back from the daily grind, think strategically, and grow professionally with the help of other CMOs.”
For more information on the summit, or to register, please visit http://www.thecmoclub.com/ or contact Pete Krainik at [email protected].
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Added by cmoclub on August 31, 2008