The Club: Designing for Sustainability: Is it worth it? March 19, 2007

"The Club at the ICA will address what sustainable design actually means, and what the short and long-term benefits of ecodesign are to the development of your business.

With the growing evidence of environmental crisis, sustainability affects every level of organisation, from the small local enterprise to the multinational corporation. Creative businesses who design for sustainabilty can then be seen to to pre-empt future legislation, which would restrict production methods to comply with the principles of economic, social, and ecological sustainability. The success of any leading-edge project or design could then be said to be judged on both its creative and ecological credentials in equal measure. Isn't it time then that creative practitioners see the environmental sustainability and business ethics of their products as integral to their aesthetic value?

We are delighted to have journalist Lucy Siegle, ethical living columnist for the Observer and founder of the Observer Ethical Awards, act as chair for the evening. Together with an eminent panel of speakers from the business and design community, this event will explore the question of how designers can maintain their commitment to innovation without substantial loss to the natural environment and their business. We will be asking "As a small business, how much do you have to invest to become truly sustainable?", "What are the short and lon-term benefits?" and fundamentally, "Is it worth it?".

Speakers to be confirmed shortly.

After the panel discussion, there will be a drinks reception and chance to network in the Nash Room.

NB: If you are not a Club member and wish to attend this and any future Club event at the ICA, please visit [The Club Membership page] and join now!"

Official Website: http://www.ica-theclub.com/events/38