The Business of Wine – An Executive Seminar January 25, 2008

Are you a sommelier, wine director, importer or simply a wine aficionado who is thinking about making a career change in the wine industry: take a day off and attend this full day executive seminar.

In this seminar, we will discuss and learn about the most important business trends in the wine industry:


• Consolidation of both wineries and wine distributors

• Understanding the evolution and developing sophistication of the American wine consumer

• Increasing importance of wine marketing (with business cases such as Yellow Tail, Fat Bastard or Red Bicyclette)

• Consequences of disruptive technologies such as internet, telecom or RFID

• Challenges of importing and marketing imported wines in the United States

• Areas of the industry that are recruiting and the profiles they are looking for



For more information or to purchase tickets, please visit GiraMondo Wine Adventures website

Official Website: http://www.giramondowine.com/events