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65% of marketing decision makers say that online PR “will be completely integrated with other communications channels by 2012”.

Yet, almost half of those surveyed (49%) said they didn't have the necessary budgets and 40% said they lacked the skills in house to drive online PR take up.

These are just some of the findings from a survey we carried out in October 2008 amongst marketing decision makers.

We’d love to tell you what else we learned.

On 26th November, we’re holding a breakfast seminar for marketing and PR professionals, where we’ll be sharing the results of the survey and discussing the business case for online PR and its increasingly important role in corporate reputation management.

We’ll also be joined by BBC Technology correspondent, Rory Cellan-Jones, who’ll be giving his unique perspective as a journalist and blogger.

The event begins at 8.30 for a 9.00 start and will be held at our London offices.


Added by The Red Rocket on November 6, 2008