The Bold & The Blogging March 24, 2009

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The event will focus on micro-blogging and have an emphasis on tools
such as Twitter and Yammer and how they are being used as both internal
and external communications tools. Social Media has finally hit that
point of maturity where there are proven businesses cases that can show
advertisers and marketers an ROI. Some companies use these tools for
customer service, some to promote new products or service and others
such as Dell have turned 2,475 followers on Twitter into $1 million in
revenue.
What Will You Learn?

How to measure the ROI of micro-blogging and other social marketing techniques
Relevant examples of how real brands have used Twitter to drive consumer behavior
How to effectively monitor Twitter to keep a finger on real time trends and memes in your industry

Agenda:

Registration & Light Breakfast
Presentations, Followed by Q & A

Comfirmed Speakers Include:

David Alston, Vice President of Marketing & Community - Radian6
Kyle Flaherty, Director of Marketing and Social Media - BreakingPoint Systems

Paul Dyer, Managing Director - COi New Media
Steve Mast Vice PresidentManaging Director - Delvinia Interactive

Other Upcoming Profectio Events:
Shop Online '09 - April 21

Organized by Profectio
Founded in 2006, Profectio is connecting Canada's communities, which for us includes advertising, marketing, public relations and technology as it relates to the online world. Each day we provide our readers with announcements, interviews, news and stories about companies from across Canada. Profectio also plays host to a number of events through out the course the year such our "Social Media Sex & Sizzle" "As the World Searches" and "Digital Advertising What is Next" and "Word Up Canada's Word of Mouth Marketing Conference." Profectio Network also includes PR In Canada, dedicated to covering Canadas communications and public relations industry. Our newest publication, Clean Tech Corner covers the Clean Technology space across Canada.

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Ticket Info:  

• Early Bird Registration, C$76.88
• Regular Ticket Price, C$92.25

Official Website: http://www.eventbrite.com/event/260562349/upcoming