2525 West Anderson Lane
Austin, Texas 78757


This one day social media training workshop will train you to utilize the new media marketing tools of bulletin boards, blogs, videos, photos, social networks and other social media related websites in your online marketing efforts.


Social media has become a rapidly growing marketing tool for the business world. Giovanni Gallucci is a well-respected and well-known social media expert. In this workshop you’ll be able to learn his techniques, developed over ten years as an online community developer, search engine programmer and online marketing consultant to help utilize these tools and platforms for yourself.


Generate great quality, relevant links; Create new relationships with potential clients; Drive direct and indirect sales; Improve Customer Service; Increase Customer Satisfaction and more...


Session 1: Case Studies
Session 2: SEO 101: The Basics
Session 3: Online Communities: Facebook, LinkedIn, MySpace
Session 4: Twitter
Session 5: Marketing Thru Blogs, Delicious and Digg
Session 6: Audio, Video and Image-based Social Marketing via YouTube & Flickr
Session 7: Bringing It All Together - Making Your Different Social Media Accounts and Profiles Work Together
Session 8: The Social Media Marketer’s Toolbox
Session 9: Measuring Success

See the detailed class schedule here: http://www.thesocialmediaworkshop.com/class_outline.html


“Thanks Giovanni- I thought your talk was really great- so informative and somehow managed to be entertaining! How do you do it?”

“This refresh OKC meeting tonight was incredible. Social media knowledge everybody can use.”

“@giovanni Loved the presentation. Thanks for all the action items! The cogs are already turning...”

“@giovanni mega-mega kudos... I feel lucky to have been there. Would help about everyone i know”

More testimonials: http://gallucci.net/testimonials.html


8:30 - 8:45 Getting Started

8:45 - 9:00 Agenda
•Meet Gern Blanston
•Social Media you’ve never heard of, aren’t relevant, and we’re not going to cover today
•Social Media you may have heard of, might be relevant, but we’re still not going to cover today
•Social Media sites you most likely have heard of, are relevant, but we’re still not going to cover today

9:00 - 9:30 Why Are We Here?
•Case Study: Twitter to CNN
•Case Study: Social Events to Austin American Statesman
•Case Study: Blogs to CBS 11 in Dallas - Lessons Learned

9:30 - 10:00 SEO101: The Basics
•Brief Overview of Search Engine Optimization
•Keyword Research
•Linking Strategies
•Anchor Text

10:00 - 10:15 Break

10:15 - 10:45 Online Communities: Facebook, LinkedIn, MySpace
•Facebook Promotions
•Outreach via LinkedIn
•MySpace - Dead or Alive?

10:45 - 11:15 Twitter
•Twitter Best Practices & Strategies
•Twitter-related Applications
•Monitoring the Twittersphere

11:15 - 11:30 Q&A

11:30 - 12:45 Lunch Break

12:45 - 1:30 Marketing Through Online Text Based Platforms
•Social Bookmarking with Delicious.com
•News Aggregation with Digg.com

1:30 - 2:00 Audio, Video and Image-based Social Marketing via YouTube & Flickr
•Image Sharing with Flickr
•Video Sharing Blip.TV
•Viral Video with YouTube

2:00 - 2:45 Bringing It All Together - Making All Your Social Media Profiles Work Together
•Friend Feed

2:45 - 3:00 Break

3:00- 3:30 The Social Media Marketer’s Toolbox
•Hardware Overview

3:30 - 4:00 Measuring Success
•Brand Reputation Monitoring using Google Alerts, Trackur, and Radian 6
•Analytics overview with Woopra and Google Analytics

4:00 - 4:30 Q&A/Wrap Up

4:30 - End

Official Website: http://thesocialmediaworkshop.com

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