The 32nd International Design Management Conference September 22, 2007

Thinking Ahead: The Changing Role of Design and Design Management in Business

The integration of design and business is now a reality. Because the world of design and business is changing radically, we as design leaders must also be able to change and adapt to the future. In times of change, the future becomes more difficult to anticipate, yet more important than ever to prepare for.
We are clearly in a transitional period—a changing environment that requires cross-discipline work methods, cross-functional teams, and integrated design solutions. Improving our capacity to understand these changes is not only useful, it is an imperative to good business. The presentations at this conference will address and answer key questions: What is the current state of design, and where are we heading? How will we embrace the exploding awareness of design for business on a global level? Is this change here to stay? How can design managers address the issues of responsible design and triple bottom line?
At DMI’s 32nd Annual Design Management Conference, we will take an in-depth look at what the future may hold for design management, leadership, and strategy. With a portfolio of thought-leaders, combined with group exercises, we will seek solutions to the biggest opportunities and obstacles we will face for both today and tomorrow. The goal will be to help design managers become design leaders, and design leaders to become organization leaders of the future.
For the first time ever, DMI's 32nd Design Management Conference will be held outside of New England at the Kingsmill Resort & Spa, in Williamsburg, Virginia. Located on 2,900 acres along the James River near historic Colonial Williamsburg, the resort offers guest villas, the championship golf River Course, and the Spa at Kingsmill.
Conference and hotel registration is now open for this world-class conference that sells out every year. Check this page in the coming weeks for more information about the program, speakers, and schedule.

Presentations
The Four Orders of Design
Richard Buchanan, Professor and Head of the School of Design, Carnegie-Mellon University
The Real Trends: The Trends that “Really” Impact the Market
Lucia Chrometzka, Concept Designer & Coordinator of International Network, Future Concept Lab (Italy)

Elisabetta Pasini, Senior Consultant, Future Concept Lab
Designing Futures
Jim Dator, Professor and Director, Hawaii Research Center for Futures Studies, University of Hawaii
Thinking Ahead: Road Signs of the Global Economy
Jeff Dietrich, Senior Analyst, Ecotrends
Money Is Green
Hartmut Esslinger, Founder, frog design
Delivering Long-Term Design Value in a Short-Term World
Jesse James Garrett, Director, Adaptive Path
Design has a Seat at the Strategy Table. Now What?
Lee Green, VP, IBM Brand and Values Experience, IBM Corporation
The Paradox of Success
David Griffiths, Design Management Consultant, Aliagroup (UK/India)
Culture, Community and Commerce: Designing Better Brands in the Age of Transparency
Jeannette Hanna, VP, Brand Strategy, Cundari SFP (Canada)
The Next Design Opportunity: The Role of the Workplace in Achieving Innovation
Peter Lawrence, Chairman, Corporate Design Foundation
Design Thinking: How this Concept Creates Opportunities within the Integrated Practices of Design and Business
Christopher Vice, Chairperson, Visual Communication Design, Indiana University
Responsible Design and the Triple Bottom Line
James Woudhuysen, Professor of Forecasting and Innovation, De Montfort University (UK)
The Future of Design Is Not What It Used To Be
Gianfranco Zaccai, President & CEO, Continuum

Official Website: http://www.dmi.org/dmi/html/conference/annual07/annual.htm