There are technological basics that can have big effect on how your site performs in the search engine listings. Learn what a search engine looks for and how to optimize your site technologically.
Topics covered will include:
* 301 redirects versus 302 redirects: what the differences are and when to use one or the other
* Canonical URL issues in regards to the www and non-www versions of a web site
* Dealing with multiple domains in a way that's best for search engines
* robots.txt files: what it's for and when and how to use it
* .htaccess files: how to update them in regards to 301 redirects and canonical urls
* Dynamic urls: how the search engines view them and what you can do to optimize your dynamic web site
Who should attend?
This workshop is for Web site administrators who will learn search engine basics at a server level. Site owners will learn common mistakes that are made on the server that may be significantly hurting the search engines' access to your site.
Sites of all sizes and sophistication make fundamental SEO mistakes when it comes to server implementation. If you haven't consciously implemented a strategy from a search engine perspective at the server level you likely are making errors that are hurting your search engine rankings.
Added by SES on April 30, 2008