Target Marketing Summit - Hosted by AMA Pittsburgh November 16, 2007

Brands cannot simply boast that its target market is “everyone who wants it and fogs a mirror!” We all know that focusing on what select people want and developing your marketing mix to satisfy those targeted individuals while ignoring the rest, is the right thing to do, but how do you do it?

We’ve pulled together experts who profitably market to a variety of key segments such as Teens, Tweens, African Americans, Moms, Baby Boomers and more for another “can’t miss” one full morning Summit to help you save time and make money.

Here are our experts:
• Rick Crosson, Regional Vice President, Subaru of America who will discuss Subaru’s unique Lifestyle Marketing methods

• David Diamond, Partner Twenty-Ten who will discuss , “A Vision for Profitable Growth Through Effective Customer Targeting and Segmentation”

• Fay Ferguson, Co-CEO of Burrell Communications the American Advertising Federation’s Mosaic Multicultural Agency of the Year in 2006

• Kathy Savitt, EVP/Chief Marketing Officer of American Eagle Outfitters and one of Advertising Age’s “Women to Watch in 2007” • Fara Warner, Best Selling Author of “The Power of the Purse”
We’ve pulled together experts who profitably market to a variety of key segments such as Teens, Tweens, African Americans, Moms, Baby Boomers and more for a “can’t miss” full morning Summit to help you save time and make money. ”

Official Website: http://www.amapittsburgh.org/