Taking the Leap from Showcase to Commercial Producing May 22, 2012

Theater Resources Unlimited (TRU) presents its next monthly networking panel, Taking the Leap from Showcase to Commercial Producing:
A Change of Perspective, Pitch and Priorities, a discussion focused on the transition from producing at the showcase level to the commercial level. The panel will take place at the Players Theatre, 115 MacDougal Street, NYC. Doors open at 7:00pm for networking and refreshments, panel starts promptly at 7:30pm.
Panelists will include Maren Berthelsen (Yank!); Van Dean of the Broadway Consortium (Tony nominee for The Gershwin's Porgy & Bess, Gore Vidal's The Best Man and Evita; plus a producer of Bonnie & Clyde, Ching-lish, Rooms, a Rock Romance); R.K. Greene (Tony nominee for Peter & the Starcatcher; also Room Service, Love Child); Theresa Wozunk (Liberty, the Musical).

Producers will talk about how raising larger sums of money affects the producing process. They will discuss the challenges of transitioning from being the lead on a showcase to an associate on a commercial production, and the effects of this change on your thinking and goals. The panel will also look at the advantages and disadvantages of producing in festivals such as FringeNYC, MITF and NYMF, how to build a brand that is commercially viable, and the importance of having a development plan in place even before your showcase goes up.

Admission is $12 (free for TRU members). Please RSVP by email to [email protected] or by phone at (212) 714-7628 at least a day in advance.

Official Website: http://www.truonline.org