5201 Great America Pky
Santa Clara, California 95054

Organization: SVPMA - Silicon Valley Product Management Association
Topic: Putting the Value in Business Value
Speaker: Chris Sims, Agile Learning Labs
Date: Saturday, November 12th
Time: 8:30am to 12noon
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: $25 for Members or $40 for Non-Members by November 8th. Add $10 after November 8th.
More info: http://www.svpma.org/workshops.html

Session Overview:
Forget about comparing apples and oranges. How about dollars and cents? My story has more business value than yours does. Or does it? One of the most exciting aspects of agile development is the emphasis on creating and delivering products based on prioritized business value. But at some point early in the process -- someone has to figure out that value. And that someone might be you.

This workshop explores the art and science of business value. What is business value? Is it more than a singular dollar value randomly generated by a product manager? What methods could be used to produce numeric business value relevant to user stories in an agile development environment? How can well-defined business values help focus and accelerate teams to make better decisions and deliver better products? Come to this workshop and discover the value of business value.

Session Topics:
After completing this workshop, participants will be able to:
• Define "business value" in the context of user stories
• Articulate key components of business value beyond basic monetary terms
• Select and apply several different methods for assigning numeric business value
• Understand how sprint planning is facilitated with the assignment of numeric business value to user stories

About The Speaker:
Chris Sims is the founder of Agile Learning Labs and a Certified Scrum Trainer. He is co-author of The Elements of Scrum and hosts the monthly Agile Manager's Support Group. Agile Learning Labs specializes in experiential, hands-on training for product development and business teams in Silicon Valley and beyond. Before starting Agile Learning Labs, Chris made a living in roles such as: ScrumMaster, Product Owner, Engineering Manager, Project Manager, Software Engineer, Musician, and Auto Mechanic.

SVPMA Workshop Series:
The Silicon Valley Product Management Association (SVPMA) was founded to address the needs of Product Managers, Product Marketing Managers, and other professionals working within the Product Management field.

The goal of the SVPMA Workshop Series is to provide our members with hands-on, interactive product management training delivered by leading consulting and professional services companies, lecturers and trainers.

Official Website: http://www.svpma.org/workshops.html

Added by SVPMA on October 16, 2011

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