SVPMA Workshop - How to Build Your Personal Brand with Patti Wilson, Career Company December 6, 2008

Organization: SVPMA - Silicon Valley Product Management Association
Topic: How to Build Your Personal Brand ~ Extend Your Networks Online Using Social Media Tools
Speaker: Patti Wilson, Career Company
Date: Saturday, December 6th, 2008
Time: 8:30am - 12noon
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: If registering by Wed., December 3rd, $25 for SVPMA Members, $40 for Non-SVPMA Members. Add $10 more if registering after Wed., December 3rd.
More info: http://svpma.org/workshops.html

Agenda:
8:30am - Networking/Continental Breakfast served
9:00am - Workshop
12noon - Wrap-up/Networking

Summary:
"If you can’t be found on a Google search, then you don’t exist" is the new motto for job seekers, search firms and aspiring professionals. The entire thrust of business and consumer marketing today is online. Why would it be any different for professional self-marketing? Online visibility enables your 24/7 availability for opportunities and online networking extends your reach globally.

In this workshop, participants will learn to:
• Identify and develop the unique components of your branded profile to use online and off
• Find out how to extend online brand and network using social networking tools like blogs, YouTube, podcasting
• Discover the 10+ top social networking business sites, their target global markets and compared benefits and features
• Enhance your brand visibility, specifically on Linkedin, and to reach out to make successful connections
• See what it takes to raise your name to the top page on Google even if it is way too common or shared by famous people

About the speaker:
Patti Wilson’s expert coaching in professional branding, online networking, social media tools enables executives to successfully advance their careers. Her clients represent a breadth of business and technology sectors from Fortune 500 and Global 1000 to newly emerging companies. She is the Silicon Valley representative of the Predictive Index™ (PI), a behavioral assessment that enables accurate, cost-effective talent selection, team development and management for any size organization. She coaches managers to use the PI to build highly productive teams, and to select, manage, and grow the best-suited talent for the job. She was an Employment Manager for SUN Microsystems, and a technical and business recruiter for Apple and AMD as well as Career Services Director to the Schools of Engineering and Business at Santa Clara University. Her consulting is informed by a Masters in Career Development and trainer certification in Behavioral Interviewing. Patti has been featured as a subject matter expert by PBS, National Public Radio, Monster.com, the San Francisco Chronicle, the San Jose Mercury News, and USA Today. She founded the Career Company in 1998.

Official Website: http://svpma.org/workshops.html