SVPMA Monthly Event - What Should Your Next Release Contain? Ask The CRM with David Taber, SalesLogistix March 2, 2011

Organization: SVPMA - Silicon Valley Product Management Association
Topic: What Should Your Next Release Contain? Ask The CRM
Speaker: David Taber, author and CEO of SalesLogistix
Date: Wednesday, March 2nd
Time: 6:30pm - 9pm
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: Free for Members. $30 for pre-registered Non-Members. $40 at the door
More info: http://www.svpma.org/meetings.html

Topic:
What Should Your Next Release Contain? Ask The CRM

Presentation:
Having endless arguments with your sales team, CTO, or CEO about product priorities? Finding it difficult to get objective data to support tradeoffs, since industry analysts don’t know the details and market research takes too long? CRM systems can contain invaluable, unbiased information that can help guide both the macro and micro decisions of product evolution.

In this session, you’ll find out what information is in a CRM, how to filter, vet and analyze it, and discover painless ways to drive higher quality product decisions.

David will give away a free copy of his Prentice-Hall book, Salesforce.com Secrets of Success, at the end of the session.

About The Speaker:
David Taber is the CEO of SalesLogistix and author of the new Prentice Hall book, “Salesforce.com Secrets of Success”. SalesLogistix is a bay area consultancy focused on business process improvement through use of CRM systems. David has over 20 years experience in high tech marketing and 25 years in the software industry, including 10 years at the VP level or above at such companies as SRI International, AT&T, Sun, Sybase, and ILOG.

David is an author and regularly writes articles on topics related to CRM and marketing. His publications include:
• “Salesforce.com Secrets of Success,” Prentice-Hall, 2009
• The Taber Report monthly articles on marketing
• SalesLogistix Answers monthly articles on SFA / CRM issues
• CIO’s Salesforce.com articles
• Wikipedia article on commercial open source
• Articles published by Data Management Review, Parallax View, ComputerWire, SandHill.com, SoftwareCEO, and SRI International

Official Website: http://www.svpma.org/meetings.html