SVPMA Monthly Event - Strategy to Execution in These Trying Times with Barbara Nelson, Instructor, Pragmatic Marketing May 5, 2010

Organization: SVPMA - Silicon Valley Product Management Association
Topic: SVPMA Monthly Event - Strategy to Execution in These Trying Times
Speaker: Barbara Nelson, Instructor, Pragmatic Marketing
Date: Wednesday, May 5th, 2010
Time: 6:30pm - 9pm
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: Free for Members. $30 for pre-registered Non-Members. $40 at the door.
More info: http://www.svpma.org/meetings.html

Presentation Summary:
Why have a strategy? We’re finally getting something done!

* The market changes so rapidly it’s impossible to execute on a strategy.
* We’re in survival mode. We take every deal that comes along.
* The executives don’t agree on a strategy so how can we execute one?
* Our developers think the strategy is flawed so they have stealth projects.

Strategy takes time that we don’t have. Connecting the detailed tasks to the strategy slows down execution. We can’t afford to stop executing for a minute because we have limited time, money, and resources. During these tough economic times, our philosophy is to just do it!

STOP! You don’t have the luxury of working on the wrong tactics. Good strategy helps you filter out bad tactics so you can focus on what is most important to your long-term viability in the market.

Join Barbara Nelson from Pragmatic Marketing to learn which high value activities will:
* Give you market insights
* Drive alignment between executives and workers
* Communicate the strategic vision to marketing, sales, development
* Provide market feedback to help you adapt and improve along the way

Show leadership by bringing market expertise to the strategic planning process. Align your team around a strategic vision to drive execution towards building products people want to buy.

Speaker:
With more than 20 years of experience in the software industry, Barbara Nelson is an evangelist for market-driven products and has been an instructor for Pragmatic Marketing since 2000.

Prior to joining Pragmatic Marketing, Barbara successfully launched several products following the Pragmatic Marketing Framework. As VP of Product Marketing, she worked closely with product managers, marketers and developers, showing the value of using market facts over opinions. She attributes her success to actively listening to the market, building products people want to buy.