5201 Great America Pky
Santa Clara, California 95054

Organization: SVPMA - Silicon Valley Product Management Association
Topic: Making Your Websites and Applications Social
Speaker: Josh Elman, Senior Platform Manager, Facebook
Date: Wednesday, June 3rd, 2009
Time: 6:30pm - 9pm
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: Free for Members. $25 for pre-registered Non-Members. $35 at the door.
More info: http://www.svpma.org/meetings.html

The offline world has always been social. People have always met and interacted face-to-face, shared information with each other, shopped together, and much much more. When we went online 10 years ago, we started reading, searching and shopping by ourselves, and maybe meeting and interacting with new interesting people in chat rooms or on websites. But we weren’t hanging out with our friends online nearly in the same ways. Over time, sites like MySpace, LinkedIn, Facebook, and Twitter popped up to let you connect and share with your friends online. But you were still limited to the experiences provided by those sites...

Since the launch of Facebook Platform in 2007, social application platforms have enabled developers to build rich social experiences on top of the social graph and communications on Facebook and later other websites. Many of these applications have seen very fast growth, reach, and engagement – much faster than building a standalone website – as people share these apps and experiences with each other. With the launch of Facebook Connect in December 2008, you can now build deep social experiences directly into your own websites, desktop apps, or mobile and iPhone apps and tap the same kinds of social distribution and growth.

In this presentation, you can learn how to use Facebook Connect to make your website or application social – and to rapidly increase your user acquisition, reach, and engagement.

Josh Elman is a Senior Platform Manager at Facebook, where he leads several new initiatives and programs for developers on Facebook Platform including Facebook Connect. Previously, Josh was Head of Product Management at Zazzle, where he led the development of Zazzle’s marketplace and commerce platform. Prior to Zazzle, Josh worked at LinkedIn, where he helped grow the business network from 200,000 to 3 million users. Josh began his career at RealNetworks, where he led the development team through three versions of RealPlayer. Josh holds a bachelor’s degree in symbolic systems from Stanford University and completed additional studies at Haas School of Business at UC Berkeley.

Official Website: http://www.svpma.org

Added by SVPMA on May 9, 2009