SVPMA Monthly Event - Launching a new product beyond TechCrunch!!! with Chris Yeh, VP Marketing, PB Works January 5, 2011

Organization: SVPMA - Silicon Valley Product Management Association
Topic: Launching a new product beyond TechCrunch!!!
Speaker: Chris Yeh, VP Marketing, PB Works
Date: Wednesday, January 5th, 2011
Time: 6:30pm - 9pm
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: Free for Members. $30 for pre-registered Non-Members. $40 at the door
More info: http://www.svpma.org/meetings.html

Topic:
Launching a new product beyond TechCrunch!!!

Presentation :
Launching a new product is about way more than trying to get TechCrunched. You can build a solid foundation for launching new products, even if you are a brand new startup with no name recognition. Chris Yeh, VP Marketing for PBworks and startup investor and advisor will describe the system he used to build buzz for companies like PBworks and Ustream.

Learn how to:
1. Start marketing before you build your product
2. Identify and develop relationships with key influencers
3. Build reserves of credibility you can tap later on

About The Speaker:
Chris Yeh has been building Internet businesses since 1995. He is the VP Marketing for PBworks, the world's leading provider of hosted collaboration solutions. PBworks serves over 85,000 businesses, including 1/3 of the Fortune 500.

Previously, he was the first investor in and interim CEO of Ustream.TV, which provides an open and distributable platform for live interactive online video. Chris is also an active angel investor, author of the popular blogs, Adventures in Capitalism (http://chrisyeh.blogspot.com), and Ask The Harvard MBA (http://www.asktheharvardmba.com) and the founder and Chairman of the Harvard Business School Technology Alumni Association. Chris earned two degrees from Stanford University and an MBA from Harvard Business School.