5201 Great America Pky
Santa Clara, California 95054

Organization: SVPMA - Silicon Valley Product Management Association
Topic: Gamification: Why It Is Important and What It Means for Your Product
Speaker: Rajat Paharia, Founder & Chief Product Officer, Bunchball
Date: Wednesday, July 6th
Time: 6:30pm - 9pm
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: Free for Members. $30 for pre-registered Non-Members. $40 at the door
More info: http://www.svpma.org/meetings.html

Gamification is an emerging trend that is influencing product design and marketing programs. If you haven't heard about it yet, and you are in product marketing or product management, you will. Simply, gamification is adding elements of game mechanics into marketing programs and actual products to more deeply engage the user. These principles have been applied to physical therapy, social sites such as four square, numerous loyalty programs, and user training by Microsoft. Nissan even developed an in dashboard game to motivate fuel efficient driving behavior.

Come hear Rajat Paharia, founder and chief product officer, of leading gamification vendor Bunchball speak on the principles of gamification, best practices in creating compelling gamified experiences, and the results Bunchball has see in real-world implementations. This presentation will get your creative juices flowing and show you how you can use game mechanics to attract users, keep them engaged and turn them into loyal fans.

About The Speaker:
Rajat Paharia is the founder and Chief Product Officer of Bunchball. Rajat's skill set combines a unique understanding of technology and design that stems from a four year career at design firm IDEO where he was co-director of the Software Experiences Practice. While there he worked with clients including AT&T Wireless, Avaya, Microsoft, McDonald's, HP and Philips. Prior to IDEO, Rajat worked at Philips Consumer Electronics, IBM Research and ViewStar. He has a Masters degree in Computer Science from Stanford University, with a focus on Human Computer Interaction, and an undergraduate degree from the University of California Berkeley.

Added by SVPMA on June 16, 2011

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