SVPMA Monthly Event - Consumerization of IT with Ann Ruckstuhl, Symantec June 1, 2011

Organization: SVPMA - Silicon Valley Product Management Association
Topic: Consumerization of IT - End of B2B Marketing As We Know It?
Speaker: Ann Sung Ruckstuhl, VP Marketing, Symantec
Date: Wednesday, June 1st
Time: 6:30pm - 9pm
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: Free for Members. $30 for pre-registered Non-Members. $40 at the door
More info: http://www.svpma.org/meetings.html

Presentation:
The trifecta of IT consumerization, Internet and the lingering recession has caused fundamental shifts to B2B marketing. The fast pace of IT consumerization mandates marketers to keep pace with the ever expanding and accelerating rate of technology adoption. Unstructured information flow, social media and user generated content have redefined the marketing communications process as well as the sales landscape. In the quest for more direct, efficient and measurable marketing channels, B2B marketers have aggressively embraced B2C marketing best practices, fundamentally changing the way their market to businesses at large. In fact, for many B2B companies, Google and their websites have already become their best sales person.

What You Will Learn:

• Evolving roles of B2B and B2C marketing. What is appropriate and when?

• How B2B marketers can benefit from B2C marketing techniques such as segmentation, behavior marketing, simplification of content, emotion-based messaging and even CPG (Consumer Packaged Goods) marketing tips-and-tricks.

• What can B2C marketers learn from B2C?

About The Speaker:
Ann has more than 20 years of experience growing consumer and enterprise markets for companies ranging from start-ups to the Fortune 500. Ann currently heads up worldwide marketing for NortonLive, a start-up business unit at Symantec. In this role, she is responsible for setting overall marketing strategy for the consumer services portfolio, and for building awareness, demand and sales for agent-based live services across a wide range of devices including PCs, MACs, WiFi networks and smartphones.

Prior to Symantec, Ann held marketing, sales and product management leadership positions at eBay, HP, Optony, Sybase (acquired by SAP in 2010) and Zmanda. In her spare time, Ann enjoys fly fishing, skiing, hiking and traveling. Ann holds a bachelor's degree in electrical engineering and a master's degree in business administration from the University of Florida.