2000 University Avenue
East Palo Alto, California 94303

Web Apps & E-Commerce SIG: Slicing, Dicing, and Enticing E-Commerce Users
Topic: Slicing, Dicing, and Enticing E-Commerce Users

Join us for an interesting and interactive evening learning about the new generation of building blocks, applications, and implementations of E-Commerce models from the panel discussion, "Slicing, Dicing, and Enticing E-Commerce Users."

The stakes in E-Commerce have grown high for branded / non branded merchandise, virtual products / services, and payment methods, and consumers have many choices. E-Commerce online retail sales totaled approximately $176 billion in 2010, growing 12.6% from the previous year, and are expected to grow by further 10% year over year through 2015.

Factors increasing e-commerce include channel expansion beyond internet into tablet and mobile; and the value shoppers place on convenience. But increasingly a major driver of shopper activity is the increasing variety of products, new shopping models, like online daily deal offerings (Groupon), subscriptions (Shoe Dazzle), limited time / edition sales (Birchbox), sales of gently used items (going beyond eBay and Craigslist), commercial links embedded in digital applications (Game Ads), vertically integrated storefronts (a la Zappos), customizability of products and services, and personalization of the online experience.


Ankur Jain, Vice President, Blumberg Capital

Vijay Chittoor, CEO, Mertado

Jai Rawat, CEO, ShopSocially

Rob Danielson, Vice President - Business Development, ShopSocially

Eric Botto, Co-Founder, Slice

Moderator - Ritu Malhotra

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Official Website: http://www.svforum.org

Added by FullCalendar on November 3, 2011

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