SVForum Marketing Event: Forecast 2012/Social Business December 12, 2011

Marketing Event/SIG: Forecast 2012: The Challenges & Opportunities with Social Business - A Panel
As business moves beyond social media to social interaction, many still struggle to understand where social fits in the workplace. As social spreads from technical enthusiasts through marketing, sales, customer support, and product/service development, how can business use social to collaborate with customers? To support, engage, and delight them? How do "become more social" without adding unwanted risk to the business? Or to address a crisis should one arise? And, maybe more importantly, what are implications of social on work productivity, culture and norms? Will the personal brand trump the corporate one? Or will social media fatigue simply overwhelm us all?

The Silicon Valley Enterprise Social Media Council (SVESMC) is an informal community of social practitioners who are at the forefront of influencing strategy or leading programs at predominant valley companies like Adobe, CA, Cisco, eBay/PayPal, Symantec, and Xerox. SVESMC members will share perspectives "from the trenches" about the emerging opportunities, and continuing challenges, for social in 2012 and beyond. Join us to hear first-hand about how social continues to shape corporate culture, customer interactions, and innovation in the fast pace of the valley.

-Petra Neiger, Senior Staff , Global Social Media, Cisco Systems
-Dan Ziman, Vice President, Corporate Marketing, Lithium Technologies
-Laura Ramos, Vice President, Industry Marketing Service NA, Xerox Corporation
-Natascha Thomson, Sr. Director, Social Media Audience Marketing, SAP
-Maria PMaria Poveromooveromo, Director Social Media, Adobe Systems, Inc.

Official Website: http://www.svforum.org/index.cfm?fuseaction=Calendar.eventDetail&eventID=14001