SVForum: Business Intelligence SIG: Breakthrough Analytics July 19, 2011

Using Open Source and Agile to Build a Customer Retention Dashboard
Every business cares a great deal about the pace at which it acquires customers ... and the rate of loss of those customers. For online businesses with subscriber models, attrition is a fact of life. Daily visibility into account acquisition, and the rate of attrition of those accounts, allows managers to stay abreast of trends, and to react quickly.
DASHbay is a BI services and tools company focusing on the use of Open Source BI, and cloud infrastructure. DASHbay leveraged these tools to rapidly build a dashboard consolidating several key metrics of customer account acquisition and retention, including modeling an attrition curve. In this presentation, DASHbay will discuss the iterative aspects of the engagement, and how its specific toolset and practices contributed to a quick turnaround in support of business objectives.

Speakers:
Terry Joyce, Founder and Principal, DASHbay (www.DashBay.com).
Breakthrough Analytics for Targeted Offers & Revenue Optimization
Leveraging advanced real-time analytics and the patented eStandby Upgrade process, Nor1 works with its partners to maximize their revenue and profits.

Sanjay Wahi, VP Product Intelligence & Analytics, Nor1 (www.nor1.com)
Sanjay Wahi has spent 15 years in the consumer internet and ecommerce markets in product management, analytical, and strategic roles. At Nor1, he is responsible for leading the company's efforts in offer optimization, experimentation, and data strategy.

Andrew Hines, Data Scientist, Nor1 (www.nor1.com)
Andrew is an expert in both the hard and soft aspects of applied mathematics. As the first dedicated member of the Nor1 Analytics team, he is the principle architect of the company's experimentation platform and optimization engine, TORO. Andrew initially developed the idea for TORO as a PhD student at Stanford University, which he left to join Nor1.

Official Website: http://www.svforum.org/BISIG