950 Page Mill Road
Palo Alto, California 94304

Event: 'BIG EVENT: Mobility: IWhere – Entrepreneurship And Business Opportunities When My Mobile Device Knows My Physical Location Better Then Me'

Business Interface Groups – where Business & Technology collide!
Date: Thursday, March 20, 2008 At 06:00 PM
Duration: 2 Hours 30 Minutes
Contact Info:
Contact: Laura Weigant Email: [email protected]
URL: www.svase.org/index.php?option=com_extcalendar&Itemid=149&extmode=view&extid=1302

The entrepreneur, the investor and the enterprise collaborate on the new paradigm LBS is stirring up online, within mobility, personalization and socializing. Maps become a required component of many online applications, creating a new market for entrepreneurs and investors to invent revenue models and return on investment.

GIS and geographical search makes it possible for users to search content on their mobile device and use local search engines for a complete web search experience. Companies are increasingly turning to their users to collect data, such as random cell phones on the highway help deliver Google traffic information. Virtual representations of the physical world are becoming more realistic and important. As this happens, their geographic location becomes more accurate; therefore, more relevant to almost everything people do on the go, since the immediacy of the information needed is more critical.

The right platforms and tools to easily create geographical content have finally emerged to represent and search the physical world online. With geographical data and maps online a new breed of developers with increasingly powerful tools built on the back of open standards and free APIs from the likes of Google, is a new way to share your location with friends or with other
websites and services! It's built on open APIs so that developers can build all kinds of applications that respond to your location.

These topics, and more, will be explored in a lively discussion by pur expert panel. Questions they will be looking to answer include:
• What is an LBS platform? Examples?
• Compare the different LBS API’s openly available nowadays.
• What is the typical revenue generating business models based on LBS?
• How an open source LBS platform can generate revenues and profits?
• How is the location information generated while you roam around?
• How Privacy is affected, and what can be done about it?

The Panel:

Moderator: TBD

WHEN: Thursday, March 20
6:00 – 7:00 pm: Networking and Business Showcase
7:00 – 8:15 pm: Panel discussion and Q/A
8:15 – 8:30 pm: Additional networking

Wilson Sonsini Goodrich & Rosati (WSGR Campus), 950 Page Mill Road, Palo Alto, CA 94304

PRE-REGISTERED RATES (All Rates Include Hors D’oeuvres):Members - $20; Affiliates who advertise this event - $29; General Public - $49;
Business Showcase Exhibit Table – member rate: $149; non-member rate: $375
(Includes exhibit table and two tickets to the event.)

WALK-IN RATES: Add $10.00 to the listed price

Seating is limited, so early registration is recommended to avoid disappointment on the day.

Official Website: http://www.svase.org/index.php?option=com_extcalendar&Itemid=149&extmode=view&extid=1302

Added by svaseinfo on February 23, 2008