153 Townsend Street, Suite 800
San Francisco, California 94107

SVASE StartUp-U SFO: Creating a Compelling Executive Summary

Start: 10/09/2008 - 11:45am
End: 10/09/2008 - 1:30pm

Contact Info: Anne Donker
Email: [email protected]
URL: www.svase.org/?q=node/757

Location: DLA Piper, 153 Townsend Street
Suite 800 San Francisco 94107-1957
Contact Number: 415.378.3966

Creating a Compelling Executive Summary

The purpose of the Executive Summary is to generate sufficient interest to get you to a meeting where you can go into more detail. It should short, sharp & create excitement. The response to it should be “That sounds interesting, tell me more”, so you don’t need to include everything, just the key information.

The executive summary is often your initial face to a potential investor, so it is critically important that you create the right first impression. Contrary to the advice in many articles on the topic, you do not need to explain the entire business plan in 250 words. You need to convey its essence, and its energy.

You have about 30 seconds to grab an investor’s interest. You want to be clear and compelling. Most guides to writing an executive summary miss the key point: The job of the executive summary is to sell, not to describe.

So, forget what everyone else has been telling you. Come and hear what it really takes to create a clear, concise and compelling executive summary!

The Panel:
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11:45-12:00 Registration, Networking and Food
12:00-12:15 SVASE/Startup-U Overview, Introductions, Speaker Intros
12:15-1:15 Creating a Compelling Executive Summary Workshop
1:15-1:30 Networking with the presenters!

With your help, we will start on time so the speaker can provide you with as much interactive information as possible.

Please arrive by 11:45am to register. We will start the program promptly at 12:00!

Please note additional parking expenses will be incurred if you choose to park in DLA’s garage. DLA Piper does NOT validate parking.

Official Website: http://www.svase.org/?q=node/757

Added by svaseinfo on September 24, 2008