3175 Hanover Street
Palo Alto, California

SVASE Main Event: Marketing in the Digital Media Age, a “must have” ingredient for Startups– and what YOU can do to get some!
Start: 07/08/2010 - 6:00 pm
End: 07/08/2010- 8:30 pm

Contact: Laura Weigant
Email: [email protected]

Location: Cooley LLP
3175 Hanover Street, Palo Alto, CA94304


Marketing in the Digital Media Age, a “must have” ingredient for Startups– and what YOU can do to get some!

Having a great idea and a great business model is only the beginning. You need a successful marketing plan not only to attract the first group of customers, but also to maintain momentum. And with starting a web based business so inexpensive, many VCs are looking at marketing as a critical threshold for funding. A compelling and engaging panel will take you on a behind the scenes tour of how to successfully market your business from idea to launch to growth. We will explore:

· What team do you need to launch a successful product?
· What are some key techniques to getting noticed during your launch?
· How can PR leverage your other marketing activities?
· How do you get a product to "go viral"?
· What are some basics that most people miss but can make a significant difference in the traffic for your site?

The Panel:

Moderator: TBD

When: Thursday, July 8
6:00 – 7:00 pm Networking and hors d’oeuvres
7:00 - 8:15 pm Panel discussion and Q&A
8:15 - 8:30 pm Additional networking

Location: Cooley LLP, 3175 Hanover Street, Palo Alto, CA 94304

Pre-Registered Rates (All Rates Include Hors D’oeuvres):
Members - $20; Affiliates who advertise this event - $29; General Public - $49

Pre-registration closes at 9 PM the night before the event.

Walk-In Rates: Add $10.00 to the listed price

To reserve an Exhibit Table, please contact [email protected], $350 Members, $850 Non-members (Includes exhibit table, 2 tickets to the event and 1-year corporate membership).

Seating is limited, so early registration is recommended to avoid disappointment on the day.

This event is co-sponsored by Cooley LLP, www.cooley.com.

Added by svaseinfo on June 12, 2010

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