SVASE Event: 'StartUp-U SF: What Makes A Startup Attractive To Investors? With Kevin Matsushita, Silicon Valley Bank & Trevor Kienzle, Managing Director, Newbury Ventures' January 11, 2007

SVASE Event: 'StartUp-U SF: What Makes A Startup Attractive To Investors? With Kevin Matsushita, Silicon Valley Bank & Trevor Kienzle, Managing Director, Newbury Ventures'

Contact Info: Location: DLA Piper 153 Townsend Street, Suite 800 San Francisco, CA 94107 Contact Name: Anne Donker Contact No: 415.378.3966 Email: [email protected] URL: www.dlapiper.com/global/about/offices/office.aspx?office=6&show=directions As if dreaming up that new new software and building a business around it wasn't hard enough. As any startup founder worth their Ruby-on-Rails stack knows, persuading that potential investor to pick your startup over a myriad of others, can often prove to be even harder. A classic way to burn through your investor contacts faster than you can say "PowerPoint Presentation", is a common error too many startups make: Failing to look at their proposition from the point of view of the investor. Our expert panel with Kevin Matsushita, VP of Technologies at Silicon Valley Bank, and Trevor Kienzle, Managing Director of NewBury Ventures, will share their insights on what investors care about, not to mention consider, in their investment decisions. They will discuss: *What qualities make a startup attractive to seed-stage or A-round investors *What investors really care about in their investment decisions *Some of the perception gaps between what (budding) entrepreneurs are worrying about, and spending time on, and what they should be focusing on instead *What flaws could make a startup unfundable, and ways to overcome them *How to select early-stage investors that provide both financial as well as strategic capital SPEAKER BIO: Kevin Matsushita Vice President Emerging Technology Practice Silicon Valley Bank Kevin Matsushita is a vice president in Silicon Valley Bank’s Emerging Technology Practice, focused on the San Francisco and East Bay regions. In this role, Matsushita manages a portfolio of early-stage technology companies and works closely with SVB’s network of venture capital investors and strategic partners. When Matsushita joined SVB in 2001 he served large private and public companies as part of SVB’s Corporate Technology Practice. Prior to joining Silicon Valley Bank, Matsushita held various business development and finance positions at MediaOne and Gig.com. He also worked in corporate strategy at Universal Studios, where he focused on mergers and acquisitions and business development. Matsushita began his career in banking at Continental Bank and the Long Term Credit Bank of Japan, where he was responsible for Industry Advisory Services and entertainment lending. Matsushita earned a bachelor’s degree in economics from University of Illinois and an executive MBA from Pepperdine University. Trevor Kienzle Managing Director Newbury Ventures Trevor began his venture capital career in 1997. At Newbury, Trevor focuses on enterprise software, infrastructure software, security, and storage investments. Trevor has served as a director for a number of Newbury portfolio companies including Okena (acquired by Cisco), Onaro, MetaLINCS, and PS’SOFT. Prior to joining Newbury in 2003, Trevor was Vice President at the $3 billion venture capital arm of GE Capital, most recently as co-head of the Software Group, with responsibility for a team of four investment professionals and 26 portfolio companies. He led GE Capital’s investment in Okena, RSA Security (RSAS) (successful PIPE investment), and co-led its investment in Netscreen (NSCN). Trevor gained operating experience as co-founder, EVP and CFO of Loans USA, a startup that he helped grow to sustained profitability and where he continues to serve on the Board. Earlier in his career he worked as a management consultant to the financial services industry at Deloitte & Touche LLC and Furash & Company, and also as an investment banker at Bankers Trust Company. He holds a B.A. with distinction from the University of Virginia and an M.B.A. from the Harvard Graduate School of Business Administration. As the son of a career foreign service officer, Trevor lived in eight different countries while growing up. He and his wife now live in the East Bay with their three children. Trevor enjoys skiing, classical music, world history and architecture. Popular FAQs regarding Startup-U: What is the cost of this event? A $5 (member) or $15 (affiliate/non-member) registration fee, plus a $1.50 credit card processing fee, includes event and lunch, available through advanced online registration. A $10 or $20 fee is collected at the door. What is the format of a Startup-U event typically? Generally speaking, each event begins with an introduction by the host followed by a brief talk about SVASE and self-introductions by each of the attendees. After the introductions, the host introduces a speaker (usually 20 minute presentation, followed by group discussion) or the discussion topic; the exact format varies based on the host and that variety is what makes this event so exciting! Who should attend? Startup entrepreneurs, anyone thinking about forming a startup, service providers, angels and VCs active in the Silicon Valley information tech and biotech entrepreneur communities. Past participants include: Current and aspiring entrepreneurs Venture Capitalists, Angels and other members of the funding community Service Providers (e.g. human resources, contract programming, etc.) Independent Consultants (e.g. sales, marketing, engineering, etc.) Do I need to be a member of SVASE to attend this event? Non-members and guests of members are welcome to attend any 2 SVASE Startup-U events. Afterwards, we recommend that non-members become members of SVASE. For more information on the benefits of joining SVASE, please visit our website at www.svase.org/index.php?option=com_content&task=category§ionid=4&id=100&Itemid=109&Itemid=59. You can also join at the event itself. What if I have more questions? Please contact the Host for this event: Anne, Dan, Sarah or Rob at [email protected] This event is co-sponsored by DLA Piper, www.dlapiper.com.

Official Website: http://www.dlapiper.com/global/about/offices/office.aspx?office=6&show=directions