SVASE Digital Media: Building A Business With Social Networks June 19, 2008

SVASE Digital Media: Building A Business With Social Networks

Start: 06/19/2008 - 6:00pm
End: 06/19/2008 - 8:30pm
ContactInfo: Email: [email protected]
Contact: LauraWeigant
URL:www.svase.org/?q=node/1013

Digital Media: Building a Business with Social Networks

The biggest expense in most businesses used to be marketing-- and the biggest risk, building an audience. Now with social networking sites and tools, entrepreneurs can build traffic into the millions, quickly and for only the cost of building a Facebook or OpenSocial application.

Businesses can tap into networks of millions of users by building a small application that can in turn be used by millions--driving awareness, traffic and revenues for your business.

Social networks like LinkedIn are now accessible with the use of OpenSocial, a community driven specification that allows cross-network usability through a published set of protocols. What does that mean for you? Extraordinary potential to access social networks that are trusted and can help build your business in an extremely efficient way.

Understanding how to take advantage of these tools is not only smart--it is essential for remaining competitive.

We'll discuss how you can take advantage of one of the most compelling trends in online marketing.

The lively panel discussion will explore this topic to provide answers to the following questions and more:
What is the best way to capitalize on the new possibilities for building your business using social networks like Twitter MySpace and hi5?
How do you create an application to drive traffic?
Which platform should I build for: OpenSocial or Facebook?
How can I monetize my traffic?
What are the downsides to marketing through social networks?

The Panel:
Jyri Engestrom, Entrepreneur, Google and Co-founder, Jaiku
Konstantin Guericke, CEO, jaxtr and Co-founder, LinkedIn
Ramu Yalamanchi, CEO and Founder, hi5
VC

Moderator: Trevor Cornwell, Founder, Embarkons, Inc.

WHEN: Thursday, June 19
6:00 – 7:00 pm: Networking and Business Showcase
7:00 – 8:15 pm: Panel discussion and Q/A
8:15 – 8:30 pm: Additional networking

LOCATION: Wilson Sonsini Goodrich & Rosati (WSGR Campus), 950 Page Mill Road, Palo Alto, CA 94304

PRE-REGISTERED RATES (All Rates Include Hors D’oeuvres):
Members - $20; Affiliates who advertise this event - $29; General Public - $49;
Business Showcase Exhibit Table – member rate: $149; non-member rate: $375
(Includes exhibit table and two tickets to the event.)
WALK-IN RATES: Add $10.00 to the listed price

This event is co-sponsored by:
Wilson Sonsini Goodrich & Rosati, www.wsgr.com/WSGR/Index.aspx

Seating is limited, so early registration is recommended to avoid disappointment on the day.

Official Website: http://www.svase.org/?q=node/1013