SVASE BIGs: Mobility - LBS... have they found Main Street, or still on the beach? March 18, 2010

SVASE BIGs: Mobility - LBS... have they found Main Street, or still on the beach?
Start: 03/18/2010 - 6:00pm
End: 03/18/2010 - 8:30pm

Contact: Laura Weigant
Email: [email protected]

Location: Building 12, SUN Campus, Network Circle, Menlo Park, 94025

URL:www.svase.org/?q=node/3837

Location Based Services - have they found Main Street, or are they still on the beach?

Location-based Services (LBS) on mobile have been touted as the next big thing for a long time. Finally, 2010 is poised to see explosive growth in LBS space as new generation of smartphones are equipped well for LBS applications.

The market now has solutions that allow an application to establish a very quick and accurate location for a place or person. There is technology that allows for behavioral analysis based on location history; there is a platform to test any application on any device anywhere; Intuit offers anytime, anywhere payment processing on your mobile phone; and much more. Players such as these are changing the landscape and the way we do business.

Come hear from our panel of industry experts in a lively discussion of technology trends, disruptive business models, privacy concerns and more.

· What are the current technology trends?
· What makes an application company successful?
· What are the successful business models?
· How does LBS change the way we do things?
· How are privacy concerns affecting LBS?

The Panel:
· John Maimone, Vice President, Nielsen Mobile www.nielsen.com

· Adam Blum, CEO of Rhomobile, Inc., Adjunct Professor at Carnegie Mellon University www.rhomobile.com

· TBD
· TBD

Moderator: TBD

When: Thursday, March 18
6:00 – 7:00 pm Networking and hors d’oeuvres
7:00 - 8:15 pm Panel discussion and Q&A
8:15 - 8:30 pm Additional networking

Location: Building 12, SUN Campus, Network Circle, Menlo Park, 94025

Pre-Registered Rates (All Rates Include Hors D’oeuvres):
Members - $20; Affiliates who advertise this event - $29; General Public - $49

Pre-registration closes at 9 PM the night before the event.

Walk-In Rates: Add $10.00 to the listed price

To reserve an Exhibit Table, please contact [email protected], $149 Members, $250 Non-members (Includes exhibit table, 2 tickets to the event).

Seating is limited, so early registration is recommended to avoid disappointment on the day.

This event is co-sponsored by SUN Startup Essentials www.sun.com/startupessentials/indexb.jsp

Speakers’ Bios

John Maimone, Vice President, Nielsen www.nielsen.com
John Maimone is a wireless industry executive with over 18 years of experience working in mobile communications. Most recently, John was Vice President of Client Services at Nielsen Mobile, a subsidiary of The Nielsen Company based in San Francisco, California. At Nielsen, John managed major wireless carrier accounts in the United States and spent 2009 developing Nielsen’s mobile business in Brazil. Prior to Nielsen, John was an Associate at McKinsey & Company, the global management consultants. John started his career in wireless network design with LCC and Comsearch and deployed wireless networks in the US, France and Italy. John earned his BSE in Systems Engineering from the University of Pennsylvania, with honors, and received his MBA from MIT. John speaks French, Portuguese and Italian

Adam Blum, CEO of Rhomobile, Inc., Adjunct Professor at Carnegie Mellon University www.rhomobile.com

Adam Blum is currently the CEO of Rhomibile, a Silicon Valley start-up that develops an open source mobile framework. He has been a CTO/VP of Engineering/co-founder of several successful startups in the mobile and web services spaces including Commerce One, Systinet, and Good. He is also an adjunct professor at Carnegie Mellon and the author of several books on various computer science topics.

Official Website: http://www.svase.org/?q=node/3837