3175 Hanover Street
Palo Alto, California

SVASE BIGs: Clean Tech: Green Lifestyle – Business of the Future

Start: 09/23/2010 - 6:00 pm
End: 09/23/2010- 8:30 pm

Contact: Laura Weigant
Email: [email protected]

Location: Cooley LLP
3175 Hanover Street, Palo Alto, CA 94304


Green Lifestyle – Business of the Future

The growth of the cleantech sector has been spurred on by industry titans such as Google and Applied Materials and countless innovators developing products for consumers. The Natural Marketing Institute (NMI) estimates that the size of the green marketplace is expected to reach over $420 billion by end of 2010, and hundreds of certification programs now offer “eco-labels” for green products. When it comes to “going green”, the opportunities are endless.

More and more venture capitalists are now backing green entrepreneurs who aim to invent green-consumer products and technologies for the mass market consumer. The press talks about the new green car on the roads, the solar panels on business rooftops and the smart-meter devices in homes. What will come next?

This panel of experts will address the following topics:
• How has green tech solutions transformed consumers’ lives?
• What are the green tech trends for 2010 and beyond?
• What types of consumer green tech start-ups are getting funding today?
• What are the opportunities for aspiring "green entrepreneurs"?

The Panel:

* Wayne Hedden, PricewaterhouseCoopers
* Christopher Moran, Vice President, General Manager, Applied Ventures
* Bruce Pasternack, Operating Partner, Venrock

Moderator: Gordon Ho, Partner, Cooley LLP

When: Thursday, September 23
6:00 – 7:00 pm Networking and hors d’oeuvres
7:00 - 8:15 pm Panel discussion and Q&A
8:15 - 8:30 pm Additional networking

Location: Cooley LLP, 3175 Hanover Street, Palo Alto, CA 94304

Pre-Registered Rates (All Rates Include Hors D’oeuvres):

Members - $20; Affiliates who advertise this event - $29; General Public - $49

Pre-registration closes at 9 PM the night before the event.
Walk-In Rates: Add $10.00 to the listed price

To reserve an Exhibit Table, please contact [email protected], $149 Members, $250 Non-members (Includes exhibit table, 2 tickets to the event).

Seating is limited, so early registration is recommended to avoid disappointment on the day.

This event is co-sponsored by Applied Ventures LLC, www.appliedventures.com and Cooley LLP, www.cooley.com.

Speaker Bios:

Wayne Hedden, PricewaterhouseCoopers
Wayne has 15 years of public accounting experience with PricewaterhouseCoopers and has served a diverse base of public and emerging companies in the U.S. and overseas. Wayne is a partner in PwC's technology practice in San Jose, California working with numerous companies in the cleantech sector, as well as clients in other technology sectors including semiconductors, software and networking. Prior to this, Wayne spent 5 years working in PwC's UK practice serving a number of multi-national clients.

Wayne has significant experience dealing with complex issues facing emerging technology companies, including revenue recognition, stock based compensation, international expansion, initial public offerings, public debt offerings and acquisitions.

In addition to serving clients, Wayne acts as a liaison to VC cleantech funds and contributes to PwC's thought leadership efforts within the cleantech sector.

Wayne received a Bachelor’s degree (with honors) in Accounting and Finance from the University of the West of England, Bristol. He is a certified public accountant and a member of the American Institute of Certified Public Accountants as well as an Associate of the Institute of Chartered Accountants in England and Wales.

Christopher Moran, Vice President, General Manager, Applied Ventures

October 2005, responsible for the development and management of Applied Ventures' investments in early stage, privately held companies.

Most recently, Mr. Moran served as vice president and division general manager of the Applied Materials Mask Products Division. Prior to that, Mr. Moran was vice president of Corporate Marketing from 1999-2005.

Since joining Applied Materials in 1984, Mr. Moran has held a number of positions in division management, product management and marketing. He also served as general manager of the Metal Etch Division, Etch Product Business Group, and held a variety of engineering and product management positions. Prior to joining the Company, Mr. Moran served as a member of the technical staff at Hughes Aircraft Co., and Atari Computer Corporation.

Mr. Moran received his bachelor's and master's degrees in mechanical engineering from the Massachusetts Institute of Technology.

Bruce Pasternack, Operating Partner, Venrock
Bruce joined Venrock in 2010. Prior to joining Venrock, Pasternack was a venture partner with CMEA Capital. During his career, he spent nearly 30 years at Booz Allen Hamilton, as a senior vice president and managing partner of the firm's San Francisco office. During his tenure there, he led the company's Organization and Strategic Leadership Practice and its Energy, Chemicals, and Pharmaceutical Practice. Before Booz Allen Hamilton, Bruce served in the US government, as senior energy policy official in the Executive Branch while at the Federal Energy Administration, on the White House Energy Resources Council and on the staff of the Council on Environmental Quality in the Executive Office of the President of the United States. Prior to his government service, he was an aerospace engineer at General Electric.

Currently, Pasternack serves on the boards of Codexis, Quantum, Symyx Technologies, and the American Council of Renewable Energy (ACORE) and is on Cooper Union's Board of Trustees. He has served as President and CEO of Special Olympics International and has co-authored two business books, The Centerless Corporation and Results.

Gordon K. Ho, Partner, Cooley LLP
Gordon K. Ho is a partner in the Cooley Godward Kronish Business department and head of the Firm's Clean Technologies practice. He joined Cooley Godward Kronish in 1997, and is resident in the Palo Alto office.

Mr. Ho practices corporate and securities law, with an emphasis on the formation, financing and general representation of emerging growth companies, and the representation of investors involved with such companies. He counsels public and private company clients in the full range of corporate and securities matters, including public and private financing transactions, employee incentive programs, mergers and acquisitions, strategic corporate relationships, executive hiring, SEC reporting and compliance, and corporate governance.

Mr. Ho counsels companies in a wide range of industries, including clean technologies, life sciences, semiconductor, software, and telecommunication.

Mr. Ho received his J. D. in 1997 from the University of San Francisco, where he served as Business Editor of the U.S.F. Maritime Law Journal. He completed his undergraduate studies at the University of California, Davis in 1993 and received a B.S. in Managerial Economics.

Mr. Ho is a member of the State Bar of California and the American Bar Association. He serves as a member of the Board of Advisors of the Environmental Business Cluster, a non-profit clean energy and environmental technology commercialization center located in San Jose, and C4CUBE, a non-profit, privately funded business incubator located in Reno, NV, that assists in the development of early stage businesses. Mr. Ho is also an advisor to the TiE (The Indus Entrepreneurs) Cleantech Special Interest Group (SIG). He also serves on the executive team of the Asia America MultiTechnology Association (AAMA), a leading Silicon Valley technology business network focused on promoting the success of U.S. and Asian technology enterprises.

University of San Francisco School of Law
JD, 1997

University of California, Davis
BS Managerial Economics, 1993

Official Website: http://www.svase.org/events/bigs-clean-tech-green-lifestyle-%E2%80%93-business-future/4868

Added by svaseinfo on August 16, 2010

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