3590 North First Street
San Jose, California 95134

SVAMA Workshop: Going 2.0: Strategic Business Fundamentals to Take Your Site from 1.0 to 2.0

Thinking about adding social media to your site, but not sure where to start? Web strategist Karen O'Brien will cover the strategic business fundamentals of how to take your site from 1.0 to 2.0. Assessing your audience needs, the competitive landscape, content strategy for rich media, creating a moderation program, generating revenue, and what metrics to track. The audience will leave with an understanding of best practices around planning web 2.0 initiatives and how to create a social media program that works.

PRICE: Advanced Pricing by February 14, 2007
$45 Member, $75 Non-member, $30 Student, $60 Partner. Register early, as prices increase after the 14th. ONLINE RESERVATIONS CLOSE AT NOON ON FEBRUARY 21, 2007.

SPEAKER BIO
Karen O'Brien, Principal, Crimson Consulting: Heading up Crimson's Interactive Strategy efforts, Karen brings together business objectives, technology and user experience to deliver effective and high-value global web programs. Karen has more than 15 yrs of sales and marketing experience at the corporate and agency level, a decade of that experience in e-business strategy and execution. She's worked with a wide range of clients, from rock bands to Fortune 500 technology companies. Her flexible, creative approach to meeting clients' needs has benefited leading companies including Cisco, Deutsche Bank, Eastman Kodak, HP, Nortel, Seagate, Symantec, Verizon, Yamaha, Disney and ABC, and many more! Before joining Crimson, Karen was Director of e-Business Strategy Consulting for Grant Thornton/Hitachi Consulting, where she helped establish the SF practice. She also co-founded Roundpeg, an interactive solutions provider where she served as VP-Sales & Marketing, and has been a Guest Professor of eBusiness and High-Tech Entrepreneurship at the University of Ottawa's executive-MBA program in Hong Kong.

$30-$75 depending on membership status and registration date.

Official Website: http://www.svama.net/events/20070221ws.html

Added by FullCalendar on February 3, 2007

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