SVAMA Program & Networking Event - Marketing 2.0: Starting a Dialogue with Your Market October 11, 2007

Marketing 2.0: Starting a Dialogue with Your Market, hosted by Symantec
"Marketing 2.0" or "Web 2.0" are terms often cited among marketing professionals and the Silicon Valley technology crowd, yet few seem to know what it means. Whereas marketing fundamentals remain consistent across professional sub-genres, their execution and implementation tactics are changing at an ever-increasing rate. At the core of this change is the Internet - an arena for customer communication and collaboration of unprecedented potential.

Stay Informed! Please join the Silicon Valley American Marketing Association in exploring the variety of methods we can use to online technologies (blogs, podcasts, RSS, among others) to better serve our clientele. Stay Connected! Over the course of 2007-08 we will offer three programs on this topic.

This session, the first of the series, entitled "Starting a Dialogue with Your Market," will provide a brief overview of the technologies available, as well as decision criteria that marketers may use to determine the right technology to serve the needs of their companies and customers.

Stay Informed! In this 2-hour session you will:

Hear from our moderator Karen O'Brien, Partner, Interactive Services, Crimson Consulting

You will hear from:
Jeremiah Owyang - Director of Corporate Media Strategy, PodTech Network - recently joined Forrester Research
Rob Koplowitz - Principal Analyst, Forrester Research

And have the opportunity to participate in a Question and Answer Session

$10 SVAMA members, $35 non members of SVAMA, $30 Partner members, $5 Student members with valid student ID.

Official Website: http://www.svama.net/events/20071011mpreg.html