SVAMA Program & Networking Event: Living the Brand July 12, 2007

Embodying Your Company's Brand
Inspire Employees to Emulate Your Firm's Brand Experience

When your co-workers' behavior clashes with your company brand, the effect is more intensely felt than when they act to reinforce that brand experience. Gain specific insights into how to behave, speak, create experiences and partner to burnish your brand message.

AGENDA: PART ONE

A presentation on the latest analysis of Tech Marketing Trends from Kare Anderson, an Emmy-winning former NBC and Wall Street Journal reporter who's spent a decade translating behavioral research into triggers to inspire others to brag about "our" brand you'll exactly discover how to:

Act and speak authentically to reinforce your brand message
Tell the detail others love to retell to boost your brand's visibility
Create the context that positions your product or firm as the best choice
Hear how companies as diverse as Nomura Securities, Bellagio and Trader Joes guide and support their employees in reinforcing an explicit brand experience.

Kare Anderson is publisher of the Say it Better newsletter and author of SmartPartnering and other books.

AGENDA: PART TWO

Brand Executives Panel discusses ways to embody your company's brand and marketers motivate others to reinforce your brand experience.

Moderator: Kare Anderson, Author and Publisher

Panelists
David Perls, Director of Branding Strategy, Charles Schwab & Co.
Rick Barsotti, Partner/Account Executive, Groove 11
John McWeeny, Senior Vice President, Business Development, Turn Here

When
Thursday July 12th 2007
5:30pm-6:30pm Registration and Networking (includes refreshments)
6:30pm-8:30pm Program/Q&A

Cost
(Advanced Pricing by July 5)
$20 SVAMA members
$55 Non-members of SVAMA
$50 Partner members (ASAP, CMO Council, PDMA, PRSA, SFAMA, and SVASE)
$15 Student members with valid student ID
Please register early, as online reservations close at 10am on July 12, 2007.
Register:
https://www.kintera.org/AutoGen/Register/ECReg.asp?ievent=238629&en=deJCKIOrFeKDIMOuH7LHLSMvFgJGIUMy

Official Website: http://www.svama.net/events/20070712mp.html