Sun Zi's Art of War in Maximising Returns in Events Planning October 15, 2009

Globalisation has drastically changed the way events are managed and conducted today.

The new economic climate requires event organisers to deliver:
• Profitable events
• Sustainable sales
• Maximum ROI

Course Objectives
This full day session will:
• Unleash the BUSINESS WARRIOR in you to win, generate and
maximise ROI for your events
• Highlight key learnings from Sun Zi to attain victory in event management

Who Should Attend?
Middle to senior-level managers who need to plan and organize small and large-scale events, including
• Sales & marketing managers
• Exhibition & Project managers
• Meeting & event planners
• Destination Management Companies (DMCs)
• Professional Conference Organisers (PCOs)
• Professional Exhibition Organisers (PEOs)

Official Website: http://www.singaporeexpo.com.sg/campaigns/breakfast/aug09/mailer-v1.htm