Subject: Lure ‘em, Hook ‘em and Hold ‘em: B2B Copywriting March 8, 2007

Jonathan Kranz author of Writing Copy for Dummies
Produced by the Boston Chapter of the American Marketing Association

In B2B marketing, here the dollars are big and the decision makers are many, your communications have to accommodate a loooong sales cycle. In Lure ‘em, Hook ‘em and Hold ‘em, presenter Jonathan Kranz offers tips, hints and tactics for writing copy that attracts qualified leads, builds confidence and keeps prospects moving along the pipeline toward your ultimate goal, the sale.

You’ll learn how to:
• Create offer-centric e-mails
• Write reports prospects really want to read
• Develop web pages that attract and hold prospects
• Use blogs and e-newsletters to your advantage

Lure ‘em, Hook ‘em and Hold ‘em will be especially helpful for:
• B2B marketers
• Copywriters
• Creative directors
• Product managers
• Business services marketers
• B2B entrepreneurs

Price: $25 for AMA members, $40 for non-members,
$18 for Students (student ID must be presented at the door).
At the door: $35 for AMA Members, $45 for non-members