363 Brannan Street
San Francisco, California 94107

We'll feature two talks in one night. The headliners are Jan Chipchase and Duncan Burns from Nokia Design, presenting:

Title: Street Hacks: From Design Research to Prototype to

How long have you been using your current cell phone? And what happened to your previous model? If you live in a country like India, China or Ghana the answer is likely to involve the vibrant used phone market and, somewhere along the line the informal repair cultures - guys on the street who appear able to fix pretty much anything using little more than a flat surface a screwdriver and knowledge.

This presentation will highlight the mobile phone hacking skills available on the streets of cities from Accra and beyond, the sophisticated ecosystem of reverse engineered repair manuals and highlight how it challenges our thinking about what it means to make, distribute our products. The presentation will introduce Remade - a phone made from upcycled and recycled products.

To start the evening, Adaptive Path's Brandon Schauer will present on The Long Wow, a preview of his talk he'll give at the IA Summit:

Customer loyalty — the idea that a customer will return to you repeatedly — is a hot topic these days. It’s been in the spotlight ever since business author Frederick Riechfield introduced the "Net Promoter Score," a simple calculation used to measure the loyalty of your customers.

Although it’s become easier to measure customer loyalty, it's just not that simple to create it. Rewards cards, frequent-whatever-programs, and other artificial attempts at customer loyalty just get in the way. Instead, engaging customers in more meaningful relationships over time is what builds true loyalty. And that is where well-planned, notably great experiences can play a big role in business.

This presentation lays out an experience-centric approach to fostering and creating loyalty by systematically impressing your customers again and again. The Long Wow challenges creators of customer experiences to plan across channels, time, and disciplines to identify a progression of seduceable moments.


6:00-6:30 - Gather, socialize
6:30-7:15 - Adaptive Path Presents
7:15-8:00 - Nokia Design Presents
8:00-9:00 - Hang out and talk

Added by peterme on March 31, 2008