Strategic Social Media Management September 17, 2009

Learn how to successfully manage a social media campaign by pairing your insight and strategy with the skills and enthusiasm of the technically savvy junior pros on your staff. With the exploding growth of social media, the need to apply strategic thinking to your public relations and communications campaigns has never been more critical. Join Kami Watson Huyse, APR, and learn how to join forces to create ultimate social media success.

You will come away with:

* A clear cultural understanding needed to communicate with social media tools.
* A framework for using social media in business continuity planning.
* An overview of how to choose the right social media tools to meet your objectives.
* A plan of attack to start incorporating social media in your campaigns.
* Knowledge on how to transition your communications experience and know-how to social media.
* How to manage a successful social media campaign.

Official Website: https://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=544