Sports Marketing: The Power of the Home Team April 24, 2008

Sports Marketing: The Power of the Home Team
Date: April 24, 2008
Time: 6:00- 8:30 PM
Place: Murray Room at Yawkey Center, Boston College
Price: $35 for members, $60 for non-members and $25 for students
Everyone knows, Boston is a huge sports town. Despite rising prices, sports fans continue to buy more tickets and official team products. When organizations associate their products and services with a sports team, do they really enhance their brands’ reputations and increase sales? AMA Boston examines the influence of sports marketing on consumer attitudes and behavior with insights from our expert panel.
Through case studies, Q&A and debate, the panelists will explore the benefits and financial challenges of sponsoring Boston-area sports teams. Additionally, experts will explain the power of sports marketing in the context of organizations allying themselves with well-known teams regionally and nationally.
MODERATOR:
Chip Rives, President, TRP Sports Marketing
PANELISTS:
• Bill Gaffney, SVP of Marketing at SBLI
• Bill Galatis, Trustee of the Sports Museum and Dunkin Donuts Franchise Owner
• John Ratoff, SVP of Sponsorships, TD Banknorth
• John Wolf, Director, Sponsorship Sales and Marketing, EMC
• Greg Jones, Chief Marketing Officer, Jordan's Furniture
• Amy Latimer, Senior Vice President, Sales & Marketing, Boston Bruins
• Murray Kohl, VP of Sales, New England Patriots
• Mark Lev, EVP of Fenway Sports Group
About AMA Boston:
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. AMA Boston is dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers, and has a long history of providing value to members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With nearly 800 members, AMA Boston continues to be the number one resource for marketing professionals throughout the greater Boston area.

Official Website: http://www.amaboston.org