spiked: Brands: What are they good for? November 15, 2006

"Business leaders and anti-capitalist critics have at least one thing in common - they are preoccupied with brands, whether they seek to build them or bury them. Political parties are also increasingly interested in brands, with politicians’ approach to managing their public image having more to do with brand maintenance than with vision. Is the focus on branding a distraction from dealing with products, services and policies, or are brands the ‘real’ thing in the twenty-first century?"

Speakers:
Paul Edwards (chief strategy officer, Publicis)
Philip Slade (creative consultant - clients include Camelot, Honda and Diageo)
David Taylor (Orange)
James Woudhuysen (professor of forecasting and innovation, De Montfort University)

Sponsors:
Clarke Mulder Purdie
IBM