Sonoma Valley Cheese Conference February 23, 2009

Schedule of Events

February 21, 2009 (Saturday)

Winter Artisan Cheese Fair, San Francisco

Hosted by Cheese Plus and The Epicurean Connection

Featuring 10 Artisan Cheese Producers, Jeanette Hurt, Laura Werlin & Janet Fletcher

February 21, 2009 (Saturday)

Winter Artisan Cheese & Wine Tasting

Hosted by Cheese School of San Francisco & The Epicurean Connection

Featuring a wine and cheese tasting

February 22, 2009 (Sunday)

Featuring Rob Kaufelt, Jeanette Hurt, Laura Werlin & Janet Fletcher

Featuring 10 Artisan Cheese Producers, Sonoma Valley Wines and Ales

February 23, 2009 (Monday)

*Maintaining Value, Opening session with Ig Vella opening

"The more things change, the more they stay the same"

*Ig Vella, Fred Mertens & Sid Cook

*Featured Guest Keynote Speaker, Rob Kaufelt

*Spanish Cheese Conversation with Mariano Gonzales

February 24, 2008 (Tuesday)

*Sid Cook, Carr Valley Cheese,

Maintaining Value as a Farmstead Cheesemaker & Dairy Relations

* Building a cheese facility and the steps with Petra Cooper

*The purchasing power of small cheese shops working together, with Gordon Edgar, Sam Mogannam, Ray Bair & Rob Kaufelt

*Retail Margin and Mark Ups with UC Davis Bees Butler

*Marketing Panel with Janet Fletcher, Judy Creighton, Tami Parr, Jeanette Hurt

*Values of you relationships moderated by Sheana Davis & Franklin Peluso,

*Placing products into distribution channels and regions

*Update on California USDA & FDA with John Macy & Les Wood

*Values of Distributor placement in the food chain

*The Renaissance of Cheddar in the United States and Why:

Tim Walsh & Pat Ford, Monty Mcintyre & Mandy Johnston

*Kathleen Shannon Finn, the value of a distributor to the producers

Official Website: http://www.sheanadavis.com