Software Business 2007 will be held October 2-3 at the Hyatt Regency in Santa Clara, Calif. The annual conference focuses on current strategic business, financial and technology issues and growth opportunities facing top executives of software companies. It is a two-day conference serving owners, chief executives, presidents, vice presidents and division or department directors of leading and fast-growing software companies located throughout North America who are conducting business domestically and worldwide.
The sixth annual conference returns to Silicon Valley for the first time in four years. It will offer speakers from leading software companies and deliver the industry's most informative sessions through four tracks of sessions. Additionally, the conference will offer full- and half-day workshops.
Colleen Smith of Progress Software will deliver a keynote speech at The Software Business 2007 Conference on "Targeting 'The Long Tail': a Strategy for Software Partner Ecosystems." Smith will discuss best practices for implementing an increasingly effective and popular strategy for independent software vendors (ISVs) and their technology partners the pursuit of "The Long Tail." In this context, "The Long Tail" refers to the segment of organizations with smaller user bases that actually comprise a majority of the target market for new software implementations.
Official Website: http://www.softwarebusinessonline.com/sb_conf07_index.htm