Social Tools for Business Use: Web 2.0 to Enterprise 2.0, New Developments and Evolution July 10, 2007

Social Tools are changing the way we do business: IBM, Toyota, even Wells-Fargo Bank, have invested serious money in Second Life; major law firms encourage their employees to blog; wikis are often far more powerful and useful than standard resources and have replaced intranets in many instances a invaluable sources of information and communication throughout the enterprise. RSS Feeds, Instant Messaging, Video – all can deliver greater involvement and transparency. Originators become real, human and influential, and for the new generation of techno-savvy professionals, the opportunities and application are unbounded.

This two-day conference presents new viewpoints and case studies explaining the value, application and (sometimes) the downside of social tools in a business context. It looks beyond the “why” of Enterprise 2.0 to explain the “how”, giving all participants a true learning experience.

Official Website: http://www.unicom.co.uk/socialtools