Social Networking Part 2: Connecting to Your Customers On-line February 25, 2010

Facebook, Twitter, blogs, forums, ...oh my!
Learn how to market your business through social media, and how to use it to actually market your business to get more customers and more loyal customers. Also learn what are the appropriate mediums for professional use that allow you to integrate your business, value proposition, customers and products in a cohesive manner to drive revenue, reduce support costs, get feedback and get to know your customers and prospects better.

Topics will include:
A discussion of Social Networking sites and technology
How to use Facebook to get your clients to take action, as well as to increase brand awareness

A case study on how the Citrix Community interacts with public networking sites, customers and professional bloggers to their mutual benefit and drives sales
Best practices for community creation

Presenters:
John Fanelli, VP, Solutions and Community Marketing, Citrix Systems, Inc.
Jeff Widman, Owner, Brandglue.com

Official Website: http://www.womenintelecom.org