Social media’s transformation of the corporation and its impact on PR February 15, 2011

Brought to you by IABC/Toronto Westend and AVW-TELAV

How are companies managing their social media initiatives, and how this will change in the coming year? If your resources are geared to traditional channels like marketing, advertising and PR, how will you satisfy social media channels hungry for content? What opportunities does this present for PR and communications professionals, and what new skillsets do we need?

Presenter Jennifer Houston has more than 17 years of experience building and implementing on- and offline communications strategies for companies of all sizes, from startup ventures to established global corporations. Houston is president of Waggener Edstrom Worldwide’s global WE Studio D™ team.

Registration Fees*:

• $25: IABC Member early bird ($28.25 with HST)
• $60: Non-member ($67.80 with HST)

*Admission, networking, sandwiches, fruit, veggies and dip, a cold drink included in registration fee.

Register at: http://toronto.iabc.com/iabc-events/upcoming-events/