Social Media Summit: What's the ROI of Social Media? April 30, 2009

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With more than 300 US corporations now experimenting with social media, the question for marketers and executives has changed from whether to how. Social media has entered the mainstream as a means for businesses and institutions to connect with their customers. But questions about return on investment continue to restrain budget-strapped businesses from making large commitments to customer communities, employee blogs and YouTube channels. The investment may not be substantial, but in these hard times, who wants to make a bet that has no guaranteed return?
ROI questions will only be answered with experience, and results from first movers are beginning to lay the groundwork for best practices. Its time for the community of social media technology providers and their customers to get down to the practical issues of deciding what to measure and how to quantify results.
This ROI debate will be the topic of the Massachusetts Technology Leadership Councils first Social Media Summit. This half-day program will bring together New Englands leaders in this emerging industry to share their experiences, metrics and results.
The morning keynote will look ahead at the next stage of evolution as more mainstream companies adopt social media tools and tactics. Breakout sessions will cover actual case studies and the metrics that early adopters have found most useful. The intensive workshop will wrap up by noon, providing participants with a time- efficient opportunity to learn from the experiences of early adopters and see whats driving the industrys next stage of evolution.

Keynote:
Danah Boyd, Researcher,Microsoft Research New England,
and Fellow, Berkman Center for Internet and Society, Harvard Law School

Panel:

Leslie Forde, Vice President Of Strategy & Partnerships, Communispace
Chuck Hollis, VP -- Global Marketing CTO, EMC
Fred Cremo, Strategic Development, Humana
Katrina Lowes, VP of Marketing Services, Market Bridge
David Vellante (moderator), Co-Founder, Wikibon Project

Social Media Cluster Sponsors:




Organized by Mass Technology Leadership Council
Formed by the powerful combination of Mass Software Council and New England Business and Technology Association, Inc., the organization is dedicated to fostering entrepreneurship and promoting the success of companies that develop and deploy technology across industry sectors. The Mass Technology Leadership Council accomplishes its mission by conducting educational programs and hosting signature events, facilitating networking between industry executives and potential partners, investors, and customers, sponsoring research on the industry, engaging in activities to enhance the quality and quantity of the next generation of technology professionals, advocating in favor of technology policies that promote innovation and entrepreneurship, and recognizing industry-leading companies and people.
ATTENTION STUDENT ENTREPRENEURS: If you are a student interested in attending our events and would like financial assistance, scholarships are available through www.stayinma.com.

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Ticket Info:  

• Member, $40.00
• Non-Member, $80.00
• Global/Event Sponsor, Free

Official Website: http://socialmedia090430-upcoming.eventbrite.com