Social media technologies such as blogs, micro-blogging, wikis, podcasts, video, RSS, forums, social networks (customer community, professional social networks, and internal community), and social bookmarking are increasingly being leveraged by companies to:
1) Build brand visibility and equity
2) Gain insight into the customer
3) Promote products and services
4) Influence communities
5) Lead generation tool
6) Increase traffic to web site.
However, to effectively harness the power of social media, companies need to have a clear strategy and utilize components that will help them to achieve their goals.
In this first of several events focused on social media, we will delve into these issues and more to help you develop your company's social media strategy. We will examine the different types of social media technologies, and how they can be leveraged to meet those objectives.
Sam Lawrence, Chief Marketing Officer, Jive Software
Sylvia Marino, Executive Director - Community Operations, Edmunds.com Inc
$30 member - $60 non-member.
Official Website: http://www.webguild.org/events/event_details.php?event_id=1269874905
Added by FullCalendar on May 4, 2008